These days, college grads and employers often find themselves struggling to find common ground when it comes to skills wanted and the talent available. On one hand employers feel recent college grads aren’t equipped with the required skills to be successful in the workforce, while students complain employers don’t take the time to discover their talents that would make them valued employees.
We live in a very connected world and unless you’ve been living off the grid, you’ve amassed quite a digital footprint. So, it’s time to use that to your advantage. This means ditching the boring resume and presenting your written and oral communication skills, your mastery of managing multiple priorities, solving problems, and collaborating with others with a little more 21st century pizazz. We’re talking about an ePortfolio.
Welcome to Brand YOU
Every great brand has a distinct characteristic that separates them from their competitors. Whether it be the iconic Apple logo or the Nike ‘Just Do It’ mantra, consumers instantly know the quality they’ll get when interacting with these brands. This is the same idea students need to be able to convey to potential employers. They need to build their personal brand and then sell it. An ePortfolio gives students the flexibility to update their information easily and keep it organized, while providing another touchpoint for employers to find them (think, Google). Three additional ways an ePortfolio gets you noticed is by:
- Creating opportunities – Competition for jobs is pretty tough these days. With an ePortfolio, you are constantly creating opportunities for recruiters and potential employers to not only view your work, but see your constantly evolving history of experience and projects. And you have to admit this way seems a lot better than you having to chase them down with copies of your resume.
- Constant learning – Employers aren’t the only people that your ePortfolio can educate. That’s right. By knowing that others will see what you write or share, you will probably put more thought into what and how you post. And through this process you will learn more about yourself and what you can offer. The more you engage with your ePortfolio, the more you grow into a competent individual who is ready to face life beyond academia.
- Easy accessibility – Do you tend to carry stacks of your resume around with you at all times? Probably not. But what you do tend to have on you always is a tablet, smartphone, or the like. So, should you have a chance run-in with your dream company, you are prepared to share your URL, along with giving them a quick run through of your experience on. the. spot. Plus, resumes get misplaced or even thrown away. If a recruiter wants to go back and check anything from your interview, they can pull up your ePortfolio and have instant access to the information they need.
As Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” By taking the time to craft an ePortfolio, you’ll show the leadership qualities that employers are looking for to land the job you really want.
Share in the comments how an ePortfolio has helped in your job search.
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