It is generally accepted that LinkedIn is a professional network, while Facebook, Instagram, etc. appeal more to younger users. Here are the top 3 reasons why millennials and college students in particular aren’t using LinkedIn:
- No one to connect with
Linkedin was founded on the idea that “relationships matter,” a point that no professional would argue. But most younger people and college students haven’t yet built professional relationships.
- No resume to show off
The meat of a LinkedIn profile is essentially a resume – a person’s work history and professional experience. Younger people and students generally have little if any professional experience to showcase.
- Lack of relevant content
Last but not least: The newsfeed on LinkedIn is full of great professional insights and articles geared toward LinkedIn’s core, older demographic.
All in all, it makes sense that only 13% of Millennials are using LinkedIn:
While LinkedIn hasn’t officially caught on with students, undergrads and recent grads have been turning to a solution designed for them: E-portfolio platforms are being implemented in partnership with Universities to showcase class and extra-curricular projects that demonstrate students skills in ways that a resume or LinkedIn profile cannot.